Aura White Global Sdn. Bhd., which was previously known as Aurawhite Beauty, is a Bumiputera company established by Mdm. Nur Fareena Mohd Azmir and her husband Mr. Saiful Safwan Mohamed Ghazi. Both of them are very successful entrepreneurs. Based on her many years of fruitful experience in the field, Mdm. Fareena has successfully founded Aurawhite Beauty, in which the same name is also used for its own products.
Since its establishment in the year 2013, Aurawhite Beauty has been processing its range of products according to Standard Good Manufacturing Practice (GMP). Apart from taking the market demands as its import consideration, the company also makes it a point to ensure that the processes and procedures involved in the production are in accordance with the standards fixed beforehand. Hence, Aurawhite Beauty is always able to come out with high quality products, which meet expectation and offered with very reasonable price.
In terms of promotion, Aurawhite Beauty promotes its products extensively via printed media, electronic media as well as in the social media. Instances are Star Malaysia, Jilbab, Metro, Women’s Weekly Magazine, Harmoni, TV3, Astro and Facebook.
PRODUCTS & SERVICES
Among the company’s products which receive good response from its customers are Aurawhite Collagen (Plus+), Aurawhite Chocolate Indulgence, Aurawhite 15x Stemcell (SC+), Aura Men Turbo Collagen, Aurawhite Bubbly, Auraslim Shake, Auraslim Icy Cool Shaping Gel, Aurashine Chewable Tablet, Aurawhite Skin Beau 30s Capsules , Aurawhite Whitening Body Spa Lotion , Auramen Soap 2 In 1 (Sabun & Scrub), Magique Kiss Lipstick, Aurawhite Dramatic Studio Eyeliner , Aurawhite Skin Spa, Aurawhite Trial Set Skin Spa, Aurawhite Acno Skin, Aurawhite Bubbly Doll Foundation , 3D Aurawhite Diamond Sheet Mask, and beauty products (Aurawhite Skin Spa) which are naturally extracted.
The main goal of the company is to produce high quality products with reasonable price without adding on to consumer’s burden. The company also continually strives to introduce new products and work hard to expand the products’ market in order to become a major production centre of health and beauty products for the Southeast Asia market.
ACHIEVEMENTS & RECOGNITION
Book Of The Top (Asia Pacific Super Health Brand 2013/2014)
Honesty Entrepreneur (The 12th Asia Pasific International Honesty Enterprise Keris Award 2013)